Kuala Lumpur, March 7, 2018 – In the spirit of the Mercedes-Benz Urban Hunting movement and global Grow Up campaign, NZ Wheels Sdn Bhd, authorised Mercedes-Benz dealer, transformed the NZ Wheels Bangsar Autohaus into the ultimate party spot to set the scene for the latest instalment of the Mercedes-Benz #MYUrbanHunting x Grow Up series of events.
Hosted exclusively for Mercedes-Benz owners and invited guests, this NZ Wheels #MYUrbanHunting X Grow Up event saw an impressive gathering of Urban Hunters in attendance, revelling the night away to the electro beats of local DJs and exciting live band performances.
Aimed to inspire a new generation of Urban Hunters, the movement targets young urbanites who live dynamic lifestyles and are always on the lookout for thrills and adventures within the concrete jungle of Kuala Lumpur. Without a doubt, #MYUrbanHunting X Grow Up is the celebration of life in the cosmopolitan sprawl, where change is a constant and the possibilities are endless.
“As a proud and passionate retailer of Mercedes-Benz automobiles, NZ Wheels works towards being an inspirational and progressive company that is open to change and evolve for the better. Through the Urban Hunting movement, we want to encourage our youthful customers to embrace the changes and take on the challenges that come with growing up to achieve their dreams,” said Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings.
Since 2015, the Urban Hunting movement has been driven by the Mercedes-Benz family of compact cars namely the A-Class, CLA-Class and GLA-Class; cars that redefined the premium compact segment with the perfect combination of performance, comfort, pioneering technology and modern luxury.
“The Urban Hunting movement is inspired by Mercedes-Benz’s compact car family that has revolutionised the premium compact car segment in the industry. These progressive automobiles are the perfect companion to a new generation of Urban Hunters, natives of the concrete jungle who live the active lifestyle personified by these cars,” said Mark Raine, Vice President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia.