NAZA KIA MALAYSIA INTRODUCES THE NEW SPORTAGE

March 14 2014

KUALA LUMPUR – Naza Kia Malaysia has launched the highly anticipated New Sportage at its nationwide Kia World Cup Bonanza Customer Day, on-going fromMarch 13 to 16.

The New Sportage is the second model to be introduced by Naza Kia Malaysia this year following the launch of the New Kia Optima K5 in January this year.

A bold, dynamic design with curves and lines an expression of captivating style and sharp sophistication, the New Sportage has 25 refreshing enhancements and is positioned as an urban-friendly compact SUV for today's families between the ages of 26 to 40 years-old.

“The New Sportage is much more than a facelift. This popular SUV now comes with aesthetical enhancements in the exterior and interior, a new engine for optimal driving performance, improvements and all-new additional features,” said Datuk Syed Abdull Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia.

With a monthly target of 150 units, he said the New Sportage will help Naza Kia Malaysia achieve its sales target of 15,670 units this year. In 2013, the Sportage performed positively with recorded sales of 1,406 units.

The SUV will be available at Naza Kia Malaysia’s Kia World Cup Bonanza Customer Day from March 13 to 16 at all 43 outlets nationwide. During the Customer Day, customers will be presented with exciting offers, fun activities, refreshments and the chance to win a trip to Brazil when they book, register or test drive the Picanto or Cerato.

The New Sportage has won numerous awards since its global launch in mid-2010. Among these awards include the Red Dot Design Award, the iF Product Design Award, the Good Design Award, the Automotive Brand Contest Award and more recently the JD Power Award for Quality.

The New Sportage further improves on its award-winning design by featuring a redesigned ‘Aero Mesh’ radiator grille while its restyled front grille, front and rear bumper, structurally-enhanced 18-inch alloy wheel line-up and Shark-fin antenna enhances the SUV’s sportiness. Moreover, refreshed styling cues in the projector headlamps with LED daytime running lights, front and rear fog lamps and LED rear combination lamps are beautifully designed to increase visibility and attractiveness.

The leather-wrapped steering wheel is boosted by Motor Driven Power Steering (MDPS) with Flex Steer. Drivers are now pampered with the choice between comfort, normal and sport steering mode for optimised handling and driving pleasure.

This added feature complements the shift knob, push-start ignition with redesigned smart key, panoramic roof and dual-zone temperature control air-conditioner with ionized filtration. Additional features include an illuminated and cooled glove box, interior mood lamp for the floor console cup holder and centre fascla lower tray. It also boasts a 2-step adjustable rear seats as well as an eight-way electronically-powered seat for the driver.

Other key features inside the New Sportage includes a head unit with Infinity sound system with seven speakers comprising two tweeters, four door speakers and one sub-woofer. The New Sportage comes with AUX, USB, iPod and Bluetooth connectivity as well as roof-mounted microphone and upgraded supervision cluster with 4.2-inch TFT-LCD screen.

The New Sportage now presents a more pleasant drive with reduced noise thanks to improvements on the mounting to reduce the penetration noise during acceleration and windshield glass as well as a smoother ride due to drive shaft improvement and mounting system with the laterally assembled bracket. This improves the NVH (Noise, Vibration and Harshness) rating. Technological enhancements can be seen on the improved audio head unit with 4.3-inch LCD Touch Screen with rear view camera.

Under the hood, the New Sportage is powered by Kia’s NU 2.0 MPI petrol engine which features Dual Continuous Variable Valve Timing (DCVVT) which produces 154 PS and 191 Nm of torque with a six-speed automatic transmission.

For ride and handling, the New Sportage features MacPherson struts at the front suspension and a multi-link rear suspension as well as an amplitude selective damper which facilitates instant reaction in wheel movement and maintains optimal damping and level quality. This in turn leads to more precise road contact, better ride comfort and increased handling precision.

In terms of safety, the New Sportage has a five-star Euro NCAP and NHTSA safety rating which comes with six airbags, Anti-lock Braking System, Electronic Brakeforce Distribution, Downhill Brake Control, Hill-Start Assist Control, Cornering Brake Control, Brake Assist System and Traction Control System.

Further key features include headlamp escort, integrated LED turn signals on the side mirrors, auto headlights, electronic chromic mirror, rear parking assist system and auto cruise control.

Available in Clear White, Mineral Silver, Bright Silver, Sand Track and Signal Red, the price of the New Sportage remains unchanged from the current Sportage at RM138,888 on-the-road for Peninsular Malaysia and comes with a five–year warranty with unlimited mileage.

 


For Public Relations and Media related enquiries, kindly contact +603-2617 7888, ext. 458 or email us at nazapr@naza.com.my