(from left to right) En Yasser Awan, CEO Naza Euro Motors Sdn Bhd; Dato Nik Hamdam Nik Hassan, Deputy Group CEO, Automotive Group, Naza Corporation Holdings Sdn Bhd; Laurence Noël, Head of ASEAN & CEO of Naza Automotive Manufacturing, Groupe PSA and Mr Jean Christophe Calandot, Head of Sales & Marketing ASEAN Operations, Groupe PSA at the unveiling of The All-New DS 7 Crossback SUV.

(From left to right) Dato Nik Hamdam Nik Hassan, Deputy Group CEO, Automotive Group, Naza Corporation Holdings; Laurence Noël, Head of ASEAN & CEO of Naza Automotive Manufacturing, Groupe PSA; En Yasser Awan, CEO of Naza Euro Motors Sdn Bhd and Jean Christophe Calandot, Head of Sales & Marketing of ASEAN Operations, Groupe PSA unveiling the All-New DS 7 Crossback SUV at Naza Automall, Petaling Jaya.


Naza Euro Motors Sdn Bhd, the sole distributor for DS in Malaysia today officially launched the All-New DS 7 Crossback SUV, which was unveiled by Laurence Noël, Head of ASEAN & CEO of Naza Automotive Manufacturing, Groupe PSA and Dato Nik Hamdam Nik Hassan, Deputy Group CEO, Automotive Group, Naza Corporation Holdings.

The much-awaited All-New DS 7 Crossback SUV, designed to express refinement, excellence and French know-how, harmonises the perfect alchemy of power and refinement bringing together premium materials, craftsmanship and technological innovations expected from a premium SUV.

SM Nasarudin SM Nasimuddin, Group Executive Chairman & CEO, Naza Corporation Holdings Sdn Bhd said, “Designed to be charismatic, muscular and sensual, the All-New DS 7 Crossback demonstrates personality instantly with its elegant touches that is sure to turn heads on the road. The All-New DS 7 Crossback SUV is a premium SUV that comes with a competitive price without compromising the experience of the DS brand.”

“The All-New DS 7 Crossback SUV is a model we have been anticipating to introduce in Malaysia. Its arrival signifies a new milestone for the DS brand in Malaysia, having come a long way since first stepping foot in Malaysıa in 2013. To meet demands for DS vehicles here, a flagship DS Store stands resolute in Petaling Jaya, the first in SouthEast Asia to meet individual expectations of its discerning clientele.”

“Malaysians with a taste for premium SUV will find that the DS 7 Crossback SUV meets their every need, and we are confident in making an impact in the premium C-segment SUV market with the entry of DS’s proudest thoroughbred from a brand known worldwide for its exclusive and outstanding products and services,” he added.

DS has always placed particular emphasis on the light signature of its vehicles, and it continues
to be a key feature of their styling. Reflecting the best tradition of craftsmanship, considerable thought went into every detail of the DS 7 Crossback SUV and the materials used inside the car. Extending from the dashboard to the door panels and from the consoles to the seats, passengers and driver will be encompassed in the same complete ambience.

On the exterior, the DS 7 Crossback SUV sports a muscular yet elegant look resulting in a more distinguished and sporty poise. The horizontal chrome DS WINGS on the front face convey a sense of prestige with their strong, well balanced lines. The new diamond-effect gloss black grille sports a hexagonal surround of dynamic lines, with the DS emblem taking up a prominent stance in the centre. Unique only to the Performance Line, the grille is topped with DS Performance Line badge. The sharp edges of the front and rear wings sculpt the sides to enhance the muscular beauty of this SUV.

The DS ACTIVE LED VISION system adapts in width and range to the road conditions and vehicle speed and is set in five lighting modes –Town Beam, Country Beam, Motorway Beam, Adverse Weather and High Beam – for greater safety on the road. Resembling faceted jewels, the LED modules of the DS ACTIVE LED VISION headlamps emit a purple light when DS 7 Crossback is unlocked, before pivoting progressively by 180 degrees to create a hypnotic visual effect.

On the rear, DS 3D Full LED rear lights finished with three-dimensional scale effect and textured black finish on the textured black rear trim. Together with the equally stunning 3D rear lights, the eminently recognisable light signature from both front and rear views lend a level of stature, poise and visual pleasure to the vehicle.

The interior of DS 7 Crossback SUV is a chic, contemporary vehicle that reflects the expertise at DS Automobiles. The Spirit of Avant-Garde is also expressed in the interior, with two high-definition screens positioned at the heart of the cabin. The first is an 8-inch central touchscreen that manages the multimedia interface, the entire DS CONNECT offer, wireless charging and compatible with Apple CarPlay, Android Auto and Mirrorlink. The second is a 12.3-inch personalisable screen dedicated to the digital instrument cluster.

The Performance Line trim promises dynamic quality throughout, combining ‘Basalt Black’ grained Alcantara interior with Carmine/Gold topstitching and the use of precious materials such as Aluminium for the pedals, instantly enveloping occupants in a hushed sporty atmosphere. The steering wheel is leather upholstered and in a sign of the brand’s unwavering attention to detail, the grab handles and the central part of the wheel (airbag cover) are also available in a rare leather finish.

The toggle switches on the chrome-finished central console feature a ‘Clous de Paris’ guilloche trim finish, while an exclusive animated watch in partnership with B.R.M Chronographs, the B.R.M R180, sits majestically on the dashboard adding a touch of elegance infused with a sense of tradition.
The distinctive DS LOUNGE presents the top-of-the-range FOCAL Electra® HiFi audio system, a meticulously devised acoustic architecture composed of 14 speaker drivers carefully positioned around the passenger compartment. This spatialisation ensures a uniquely immersive listening experience surrounded by rich and detailed sound.

The overall character and performance of the DS 7 Crossback SUV is underscored by its powerful highly-efficient, high-torque internal combustion engines which produces 165hp at 6,000rpm and maximum torque of 240Nm from 1,400rpm with its 1.6-litre THP four-cylinder petrol engine. Exceptional power is sent to the front wheels via a six-speed automatic transmission (EAT6), recording 220km/h top speed. The All-New DS 7 Crossback SUV also features a new Electric Impulse Auto Gear Control with Paddle Shift for a thrilling drive. The DS 7 Crossback SUV rides on 19-inch Onyx Black alloy wheels wrapped in 235/50 tyres giving the DS 7 Crossback SUV a comfortable yet confident ride on the road.

A five-star EuroNCAP rating only bodes well for this sleek SUV, the DS 7 Crossback SUV boasts a myriad of safety equipment such as Anti-lock Braking System (ABS), Electronic Stability Program (ESP), Emergency Brake Assist (EBS), Electronic Brakeforce Distribution (EBD), Emergency Brake Assist (EBA), Anti-skid Regulation (ASR), Dynamic Stability Control (DSC), Driver Attention Warning, six airbags, ISOFIX anchor points and passenger detection system, and DS ACTIVE LED VISION – all of which working effortlessly to ensure the safety of the driver and passengers at all times.

The official premiere of the All-New DS 7 Crossback SUV also marks the launch of the exclusive DS Only You programme – a collection of services for customers to enjoy a unique DS Experience. The portfolio of services was built to delight customers, based on a thorough study of their expectations and influenced by luxury brands specialising in travel and lifestyle demands.

The DS Only You programme includes services such as:
DS At Your Service – A multi-channel gateway to respond to customer questions and offer seamless interactive service.
DS Assistance – 24/7 roadside assistance for accidents, tyre puncture, loss of car keys, and other similar incidents.
DS Valet – Local collection/delivery of customer’s DS for maintenance requirements.
Club DS Privilege – Exclusive access to the SkyLounge by Naza located at the Subang SkyPark Terminal.
MyDS App – An app to allow customers to connect with the DS vehicles to track all the necessary journey information.

The All-New DS 7 Crossback SUV is priced at RM199,888 on-the-road without insurance that comes with a 5-Years Peace Of Mind warranty or up to 120,000km whichever comes first; 5-Years 24-hour Roadside Assistance and exclusive access to SkyLounge by NAZA at Subang Skypark. Colour options are Nera Black, Pearl White, Absolute Red and Platinum Grey.

The new DS Store in Petaling Jaya, the first of its kind in Malaysia, offers a distinctive approach to customer experience for French know-how and high-end products aligned with the vision of the world-renowned French premium automotive brand.

For more information about DS Automobiles Malaysia, please visit www.dsautomobiles.com.my or follow DS Automobiles Malaysia’s Facebook and Instagram account.