The new Peugeot 308 has been crowned the European Car of the Year 2014 at the 84th Geneva Motor Show. The prestigious title was awarded by a jury of journalists representing 22 European countries.
The new 308 is the 4th Peugeot model to be distinguished by the European ‘Car of the Year’ award. It comes after the 307 in 2002, the 405 in 1988 and the 504 in 1969.
“By beating out stiff competition from 30 other new models from America, Korea, Europe and Japan, Peugeot has again solidified its reputation as a superior European brand,” said SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies.
Produced at Sochaux, the brand’s historic cradle, the new 308 was launched in Europe during the last four months of 2013. As the official distributor of Peugeot in Malaysia, Nasim Sdn Bhd is expected to release the new 308 locally in the first half of 2015.
The European Car of the Year 2014 title represents the most prestigious recognition for the new 308.
Sales success has already been achieved with more than 55, 000 orders recorded since the launch of the model in Europe. The new 308 is also contributing towards the brand’s move up-market.
Receiving the award from Hakan Matson, the president of the jury, Maxime Picat, Brand CEO declared, “With the new Peugeot 308, we were convinced that we had achieved a leap in concept, technology and quality and which would soon allow it a place on the podium for the category in Europe. The prestigious ‘Car of the Year’ 2014 award, which I receive today in the names of all of those that contributed towards the development and launch of the model, is the best confirmation of this.”
Nasim Sdn Bhd currently has a full range of award-winning models on offer including the 208, 208 GTi, 308, 408, 508, 508 SW, 2008 Urban SUV, 3008 SUV, 5008 MPV and RCZ. With a nationwide network of 30 outlets, these attributes make Peugeot one of the top European brands in Malaysia.
All Peugeot models in Malaysia come with five-year warranty with unlimited mileage together with Nasim’s existing 24-hours Peugeot Assistance service, complimentary access to the Peugeot Lounge at Subang Airport and Peugeot Privilege membership, all to provide the best ownership experience for its customers.
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