Ducati Malaysia Hosts “Bikes X Boards’ Event to Strengthen Scrambler Ducati Community”
PETALING JAYA, 3 March 2018 – Creative, youthful and high spirited, the Scrambler Ducati is more than just a motorcycle, it is a brand that enhances creativity, self-expression and the sharing of positive emotions. It is a universe of fun, joy and freedom made of motorcycles, accessories and apparel.
In line with that philosophy, Next Bike Sdn Bhd (Ducati Malaysia), the official distributor of Ducati Motorcycles in Malaysia, hosted an exclusive ‘Bikes X Boards’ barbeque gathering for its Scrambler Ducati owners last Saturday evening, 3 March 2018, at the Ducati Malaysia showroom in Petaling Jaya.
“With the increase in Scrambler Ducati motorcycle ownership within the market, we are proud to host an event for our valued Scrambler Ducati owners here at our retail Petaling Jaya showroom. The event also sees the introduction of a skate competition in collaboration with Frontside TV, who are established in the local skateboard scene,” said Fazli Shukor, Head of Next Bike Sdn Bhd (Ducati Malaysia).
The ‘Bikes X Boards’ event was an appreciation night to reach out and develop the Scrambler Ducati community and get them to be more involved in the local Ducati activities. It is also targeted at potential prospects from the skateboard community and social media influencers as a youthful and inventive partner.
Apart from showcasing the complete range of Scrambler Ducati variants, dedicated lifestyle apparel and functional accessories available for Scrambler Ducati owners, two new lifestyle elements are introduced that evening, the Scrambler Ducati Radio and DJ concept and the Scrambler Ducati Food Factory concept.
The Scrambler Ducati Radio and DJ concept saw 2 local DJs from Disco Santan performing live sets throughout the entire event while interspersing with Scrambler Ducati Radio Live Streaming aimed at educating the public on the availability of a live-streaming radio specifically for Ducati enthusiast.
The Scrambler Ducati Food Factory concept, on the other hand, offered a Barbeque-style cookout in keeping with the theme of Scrambler Ducati menu items, but with localised taste.
Finally, the event was also to launch the official Scrambler Ducati Malaysia social media channels on Facebook and Instagram, in line with Ducati Asia’s request and Corpotate Identity (CI) guidelines for individual brand management of both Ducati and Scrambler Ducati brands.
About 100 Scrambler Ducati owners, local skateboard community and invited guests turned up for an evening of exciting skateboarding action, mesmerizing music from Scrambler Ducati Radio and Disco Santan, delicious barbeque food and, of course, the Scrambler Ducati line-up showcase.