Naza KIA Malaysia Cracks Top 5 In J.D. Power Malaysia
KUALA LUMPUR July 29, 2016 – Naza Kia Malaysia, the official distributor of KIA vehicles in Malaysia, ranked fourth place in the J.D. Power 2016 Malaysia Customer Service Index (CSI) Study.
Now in its 14th year, the Study measures overall service satisfaction among owners who took their vehicle to an authorised service centre by examining dealership performance in five factors which are service quality, service initiation, vehicle pick-up, service advisor and service facility.
Naza Kia Malaysia currently has 46 service centres nationwide that serve over 6,000 customers per month. These service centres scored a rating of ‘Among the Best’ in the Study, the only brand in the top ten to achieve that rating. Among Naza Kia Malaysia’s initiatives for its aftersales service is the Family Like Care (FLC+) Program. The program’s main objective is to provide practical and valuable service experiences to Kia customers.
“Naza Kia Malaysia has gone from strength to strength in J.D. Power Malaysia’s Customer Service Index (CSI) Study, steadily climbing up the rankings in the Study and strengthening our position in customer satisfaction. This great achievement was made possible by our aggressive nationwide network expansion, highly trained service advisors and advanced systems put in place with support from Kia Motors Corporation (KMC). With all these key components in place, we will continue to serve Kia customers with the utmost care and assurance for years to come,” said Dato’ Samson Anand George, Group Chief Operating Officer, Automotive Group, Naza Corporation Holdings.
The results of the Study are based on responses from 3,257 new-vehicle owners who purchased their mass market brand vehicle (no premium brands) between February 2014 and May 2015, and took their vehicle for service to an authorised service centre between August 2015 and May 2016.
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