July 11 2010

Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, recently raised RM200,000 for Hospis Malaysia following a corporate social responsibility (CSR) exercise that was launched in July.

The funds were raised from the sale of Peugeot cars and spare parts by Nasim during the duration of the CSR exercise which was part of the company's Peugeot 200-Year Anniversary promotional campaign.

"As a responsible corporate citizen, we are proud to announce this donation to Hospis Malaysia. We hope this contribution to Hospis Malaysia will help the organization continue its great work in caring for patients with terminal illnesses," said En SM Nasarudin SM Nasimuddin, CEO of Nasim and Joint Group Executive Chairman of the Naza Group of Companies.

He presented the donation to Hospis Malaysia last week following the launch of the new Nasim Puchong 2S centre. Hospis Malaysia is a charitable organization that offers palliative care to patients suffering from life-limiting illnesses such as cancer and AIDS who live in the Klang Valley.

"We are extremely grateful to Nasim and En SM Nasarudin for this generous donation of RM200,000, which will go a long way in helping us sustain our activities in providing care for the terminally ill.

"The services we provide are free of charge and we depend on donations from companies and private individuals to carry out our operations," said Brigadier General (Rtd) Datuk Richard Robless, council member of Hospis Malaysia.

He said Hospis Malaysia currently provides both home-care and day-care services to its patients. For the former, Hospis Malaysia sends its nurses to provide care and assistance to patients and their families at their homes.

For its day-care services, its patients are sent to a Hospis Malaysia day-care centre, enabling them to receive care from the organisation's nurses and the ability to interact with other patients suffering from similar illnesses.

From a hospice with 44 patients under its care 18 years ago, Hospis Malaysia, now receives a yearly referral of approximately 1,500 patients a year.

Nasim's CSR exercise with Hospis Malaysia was part of its Peugeot 200-Year Anniversary campaign to mark the French brand's bicentennial year. The campaign included after-sales promotions such as free 25-point inspections at all Peugeot service centres nationwide. The free 25-point inspection comprised of specific checks on a vehicle's engine, transmission, suspension, steering and braking system.

The Peugeot brand was founded in 1810 by Jean-Pierre Peugeot and Jean-Frederic Peugeot and began as a maker of laminated steel and tools and later diversified into coffee grinders, brand saws, corset boning and sewing machines. The company's ability to diversify and adapt to change saw it enter the world of bicycles and motorcycles in 1886 and motorcars in 1891.

Since then, Peugeot has had the distinction of being the first in several areas; in the 1930s, Peugeot introduced the world's first coupe cabriolet with the 401 while in the late 1950s, Peugeot broke new grounds by making the diesel engine available for the first time on a production model, the 403.

Following the 403, Peugeot became a leading player in the development of diesel engines. In 1975, the 604 became the first car in Europe to be fitted with a turbocharged diesel engine while in 1999, the 607 became the first car in the world to be equipped with a particle emissions filter.