Kia

 

Naza Kia Sdn Bhd has been the official distributor of the Kia brand in Malaysia since 1996. In December 2010, Naza Kia change their name to Naza Kia Malaysia Sdn Bhd. Since then, Naza Kia Malaysia became Kia Motors Corporation’s sales, marketing and distribution representative in Malaysia.

Naza Kia Malaysia has launched several Kia models in the Malaysian market which includes Kia Forte, Forte Koup, Sportage, All-New Rio, Sorento, All-New Cerato, All-New Picanto, New Kia Optima K5 and commercial vehicle, Pregio.

The Kia brand’s success in Malaysia was one of the key factors behind the Naza Group’s decision to set up the Naza Automotive Manufacturing plant in Gurun, Kedah.

Since 2010, Naza Kia Malaysia has collected numerous awards.

2010


Forte
- Best Value for Money Family Car at the Asian Auto Car of the Year Awards
- People’s Choice at the NST/Maybank Car of the Year Awards
- Family Car at the NST/Maybank Car of the Year Awards
- Compact Sedan at the Autocar Asean Car of the Year Awards

 

2011


KIA
- Manufacturer of the Year at the Live Life Drive Car of the Year AwardsSorento
- Large SUV at the Live Life Drive Car of the Year Awards

Sportage
- Midsize SUV at the Live Life Drive Car of the Year Awards
- Small / Midsize SUV at the Autocar Asean Car of the Year Awards

Forte
- Family Car at the NST/Maybank Car of the Year Awards
- Debut Model of the Year at the Frost & Sullivan Malaysia Excellence Awards

 

2012


Optima K5
- People’s Choice at the NST/Maybank Car of the Year Awards
 

2013

Optima K5
- Best Design at the Live Life Drive Car of the Year Awards

Cerato
- Family Car at the NST/Maybank Car of the Year Awards



Other than car awards, Naza Kia Malaysia also has won few awards for its company, recognition from Kia Motors Corporation.

2012

1. Best Experiential Marketing – Global
2. Best Cerato Launch Plan – Global

2013

1. Marketing Excellence Award – Asia
2. KSCS Excellence Award – Asia
3. Zenith Global Award 2013 – Top 15 KIA Affiliates

In late December 2011, Naza Kia Malaysia launched their flagship Kia Red Cube in Petaling Jaya which incorporates Kia’s New Global Space Identity. Followed by Kia Red Cube in Johor Bahru in July 2013. The investment for Kia Red Cube Johor Bahru includes the new Chrome logo on the exterior front building. The Chrome logo is the first of its kind in the world and sets a precedent for other Red Cubes in the world. The third Red Cube launched in Kuantan, Pahang on March 2014 to cater East Malaysia market.

Originally opened in March 2006, the Overseas Training Centre (OTC) Malaysia was relocated to NKM Setapak in January 2013. There are five OTCs in the world – America, Germany, Ukraine, Dubai and Malaysia.

To-date, Naza Kia Malaysia has 43 sales and 41 after sales outlets in operation located in most of the major markets in the country.