In January 2013, Automobiles Citroen appointed Naza Euro Motors (1012825-T), a subsidiary of the Naza Group, as the official distributor for the Citroen brand in Malaysia.
Citroen was established in 1919 and has built a solid reputation as one of the most dynamic and creative brands in the automotive world.
Building on its “Creative Technologie” positioning, Citroen markets a range of products that include a full-electric car as well as vehicles equipped with e-HDi micro-hybrid and Hybrid4 technology.
Early 2013 saw Naza Euro Motors launch the Citroen DS4 and DS5 at their first outlet based in Glenmarie, Shah Alam. This was followed by Citroen Penang Island, Citroen Juru, Citroen Johor Bahru, Citroen Puchong and PJ Automall with more showrooms coming soon.
In February 2014, Naza Euro Motors launched the Citroen DS3 to complete the Citroen’s prestigious DS line-up and followed by the introduction of the Citroen Grand C4 Picasso in June 2014.
April 2015, Naza Euro Motors unveiled the Citroen Grand C4 Picasso in its Petrol variant. Since taking over the brand distribution in Malaysia, Naza Euro Motors has seen a sales growth of 110% by the end of 2014 from the previous year. Naza Euro Motors will continue to grow the brand with future new model introductions that will increase the existing product line-up.