JOHOR BAHRU Oct 14, 2014– Naza Kia Malaysia Sdn Bhd, the official distributor of Kia Motors vehicles in Malaysia, has opened its latest Red Cube outlet in Johor Bahru and its first ever Red Cube standard dealership.
Sitting on a 12,000 square foot area, Kia JJ Sdn Bhd is a 3S centre that can display 9 cars in showroom area and has six service bays able to service up to 24 cars per day. The outlet is located at Taman Bayu Puteri, Permas Jaya, Johor Bahru and has sales target of 50 units per month.
“As the company’s fourth Red Cube outlet in our overall network and located in the main Johor Bahru town district, Kia JJ Sdn Bhd will be able to provide the best service to Kia customers located in Johor Bahru,” said Datuk Syed Abdull Hafiz Syed Abu Bakar, Chief Operating Officer of Naza Kia Malaysia.
Kia JJ Sdn Bhd, the second Red Cube outlet in the state, will strengthen Naza Kia Malaysia’s network in the Southern Region, he said.
The dealer has invested RM9 million into this 3S outlet to include sales, service, spare parts facilities with a customer lounge.
Kia JJ Sdn Bhd earned the distinction of being Naza Kia Malaysia’s first dealership by meeting requirements such as building space equipped with at least six service bays and six display cars and a strategic central location. Additionally, the dealer has more than 15 years of business experience in the automotive industry.
The investment for Kia JJ Sdn Bhd incorporates Kia’s new Global Space Identity, which is present in all upgraded Kia outlets.
“Since 2011, we have launched three Red Cube outlets in the Central, East Coast and Southern regions of the country. As the fourth Red Cube, Kia JJ Sdn Bhd is part of NKM’s nationwide network optimization exercise.This is also an important milestone as this is the first Kia Red Cube dealership. In fact, we are opening our fifth Red Cube tomorrow at Rawang” said Datuk Hafiz.
“For 2014, we are targeting to increase our sales volume to 11,300 units. Among our biggest movers are the Cerato and Cerato Kx. Combining the best in design, technology and function, the Cerato represents the new benchmark in its class while the Cerato Kx offers exceptional value by retaining most of the best features that made the Cerato a worldwide top-seller. Both contribute 40% to our overall sales volume with increasing demand.”
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