NAZA KIA MALAYSIA LAUNCHES THE CERATO Kx
July 08 2014
KUALA LUMPUR July 7, 2014– Naza Kia Malaysia announced the launch of the CeratoKx.
The CeratoKx is the third model launched by Naza Kia Malaysia this year following the launches of the New Kia Optima K5 in January and the New Kia Sportage in March.
As a new variant entrant into the C-segment of the market, the CeratoKx is positioned for consumers between the ages of 26 and 40 who are seeking a vehicle with superior aesthetics and premium features and uncompromising safety standards.
“The CeratoKx caters to the practical needs of daily use based on the extensive features offered which in turn gives more value added to the new price range,” said Datuk Hafiz Syed Abu Bakar, Chief Operating Officer of Naza Kia Malaysia.
With a monthly target of 200 unitson top of the current Cerato 1.6 & 2.0’s 600 monthly units target, he said the CeratoKx will help Naza Kia Malaysia achieve its sales target.
In 2013 since its launch in July, the Cerato performed positively with recorded sales of 1,753 units. Year-to-date sales of the Cerato in 2014 have been healthy with recorded sales of 1,784 units, making up 37% of Naza Kia Malaysia’s total 2014 year-to-date sales.
The CeratoKx offers exceptional value by retaining most of the best features that made theCeratoa worldwide top-seller, all at a more affordable price.
In profile, the CeratoKxfeatures detailed styling with masculine lines that are aerodynamically-sleek and purposeful, with a sense of fluidity that’s strongly coupé while its interior features high-quality materials and executive-level comfort.
Kia’s signature ‘Tiger Nose’ radiator grille features a geometrical lattice pattern that sets off the CeratoKx’s stylish profile along with frontal projector halogen headlamps and LED Daytime Running Light (DRL) for optimal visibility. The tail end is flanked by rear combination lamps bulb-type with rear fog lamp that is a uniquely Kx design.
Additionally, the Smart Welcoming Light system presents puddle lamps that automatically sense the Smart Key and lights up the car ground while pocket lights illuminate the door handle.
The CeratoKx’s interior features a flex steer system, rear view camera, front and rear parking assist system,push start ignition, smart key and keyless entry, an 8” touch screen LCD with audio GPS navigation and Bluetooth steering control.
Under the hood of the CeratoKx is Kia’s Gamma 1.6 MPI D-CVVT Engine which produces 130 PS and 157 Nm of torquemated to a six-speed automatic transmission.
The Cerato was Kia’s second best-selling model globally in 2013 after the Rio.Since its worldwide launch in 2013, the Cerato has won ‘Best Compact Sedan’ by Cars.com, named among ‘Ten Best Interiors for 2013’ by Wards Automotive, rated Number One in ‘The $20,000 Compact Sedan Challenge’ by USA Today & Cars.com and ‘Family Car of the Year 2013’ by New Straits Times (NST) – Maybank Car of the Year 2013 awards.
Book and register a Cerato model and get rewarded with a Petrol Card worth RM1,000. This offer is applicable only for the CeratoKx variant at all authorised Kia branches and dealers nationwide.
The on-the-road price for the CeratoKx is RM89,888 in Peninsular Malaysia.
The CeratoKx comes with a five-year unlimited mileage warranty.
For Public Relations and Media related enquiries, kindly contact +603-2617 7888, ext. 458 or email us at email@example.com