KIA LAUNCHES THE NEW RIO 5-DOOR

May 13 2015

NAZA KIA MALAYSIA, the official distributor of KIA vehicles in Malaysia, has announced the launch of the highly-acclaimed New Rio 5-Door.

Kia Rio has consistently been among Kia Motors’ best-sellers and was their biggest-selling model globally in 2014 with a total of 491,613 units sold. First launched in Malaysia in 2013, Kia Rio has sold more than 3,200 units to date.

The New Rio 5-Door is set to turn heads in the B-Segment market and is positioned for consumers seeking a youthful and trendy lifestyle vehicle that does not compromise on fuel economy and safety.

Coming in one variant, the on-the-road price is RM79, 080 with a five-year unlimied mileage warranty. This is the same price as the previous model and the price is inclusive of GST and insurance.

“The New Rio 5-Door is set to spark another revolution in the compact car segment and it is the key to the growth of Kia sales. The New Rio 5-Door boasts a bold and distinctive personality, bringing the latest B-segment model smartly into line with the rest of Kia’s strikingly modern, design-led product range,” said Datuk Syed Abdull Hafiz Syed Abu Bakar, Chief Operating Officer of Naza Kia Malaysia.

“For 2015, we are targeting to sustain our sales volume at 10,000 units and the New Rio 5-Door will play a significant part in it,” he added.

The New Rio 5-Door gets updated with designs that add visual width and stronger presence. The revised front grille insert is broad with a large air intake and two matte silver bars on front fog light housing for a muscular look. Likewise, the rear is elegantly contoured with restyled reflector. The newly designed 17-inch alloy wheels have a more dignified and dynamic image built into them.

Kia’s signature ‘Tiger Nose’ twin tab radiator grille features a geometrical lattice pattern that sets off the New Rio 5-Door’s stylish profile along with projection-type lenses and LED Daytime Running Light (DRL) for optimal visibility. Its automatic electric folding mirrors are aerodynamically sculpted with LED side repeaters while at the back, its mesmerizing LED rear combination lamps improve visibility and brightness. The new projection-type front fog lamp is mounted low for maximum penetration in foggy conditions.

To complement the striking exterior styling, the New Rio 5-door’s interior design also welcomes a jump in quality. The interior gives a high class feel with high glossy black finishing on centre facia and gear console. The concept follows the corporate Kia interior philosophy with the characteristic horizontal instrument panel whose new design is more refined and easier to use.

The audio’s design has been simplified and will be less complicated to use. The New Rio 5-Door features a tilt and telescopic steering wheel with audio and hands-free functionality, push start ignition, and an audio system with 6-speakers.

Besides Bluetooth, Auxiliary and USB connectivity, the audio system also comes with 860MB of memory to store MP3 music and phone book.

Other premium features available include a sunroof, a supervision meter cluster with a trip computer, auto air-conditioning with cluster ionizer and auto defog system, and rain sensor on the front windscreen that will automatically initiated front wipers when the sensors detect rain.

Underneath its hood, the New Rio 5-Door is powered by Kia’s Gamma 1.4 MPI DOHC Dual CVVT Engine which produces 109 PS and 137 Nm of torque, mated to a four-speed automatic transmission with a shift gate for manual-style gear shifting.

An array of safety features are installed in The New RIO 5-Door. Vehicle Stability Management (VSM), Electronic Stability Control (ESC), Electronic Brake Distribution (EBD), Anti-Lock Braking System (ABS), Brake Assist System (BAS), Rear Parking Sensors, Hill-Start Assist Control (HAC), rear ISOFIX lock-in child seats, as are a host of front, side and curtain airbags are all standard safety features.

The New Rio 5-Door is available in Deep Blue, Signal Red, Clear White and Bright Silver.

 


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