Naza Italia Sdn Bhd is optimistic there will be demand, even under the current negative economic conditions, for the latest model in its luxury car stable – the Maserati.
The starting price for the Maserati cars, imported from Italy, is about RM1mil. Naza Italia has placed an order for six Maserati cars.
“It’s a niche market where we would like to build long-term relationships with our loyal luxury car customers,” said chief executive officer S.M. Faisal Nasimuddin after a ceremony to celebrate Naza Italia’s status as the sole importer and distributor of Maserati cars in Malaysia.
Maserati Asia-Pacific managing director Simone Niccolai said sales of the Maserati cars were good last year. Maserati sold about 8,500 cars in 2008 worldwide, up 17% from 2007.
Naza Italia, a subsidiary of the Naza Group, has invested RM10mil to promote the Maserati brand and will bring in top Maserati models such as the Quattroporte and Gran Turismo.
Source: The Star