Kuala Lumpur, 5th May 2009 - Naza Group recorded an increase of 20% in sales of its mainly locally assembled models in the first 4 months of the current year of business compared to the same period the year before (Jan-Apr 2009 vs. Jan-Apr 2008).
This was made known today by the Executive Chairman and CEO of Naza Group, Mr. SM Nasarudin SM Nasimuddin, in Kuala Lumpur. The increase of sales is attributable, among other factors, to an increase in the sales efforts of Naza Kia Sdn Bhd, Naza Corporation and Nasim Sdn. Bhd.
Of note is the fact that the 1.4-litre 206 Bestari 5-door hatchback accounts for a larger share in overall locally assembled passenger car model sales of the Group, recording 1124 units, second to the Citra 2.0L MPV by Naza Kia, which recorded 1560 units. 206 sales represent about 1/5th of the total locally assembled models sold to date this year.
A major pull-factor for customers was the introduction of new models – Rondo, 407, 308 VTi, 308 Turbo. Newly introduced limited volume models like the Peugeot 207CC and 308GT also attracted lots of new customers who are interested in new value European styling, handling and performance.
“We believe this reflects the reality that there customers with stable careers and finances, who understand and appreciate the good products, value, packages we offer. Not to mention our nationwide network of showrooms and after sales centres, backed up by our toll-free customer service support,” said SM Nasarudin.
“We plan to introduce more new models in 2009, while at the same time enhancing our sales and service network nationwide progressively and continuously. With the TD Forte, XM, AM Soul and other new models coming in, we’re confident of hitting the sales targets which have been set for this year”.
For further information on Naza Kia, visit www.nazakia.com.my
For further information on Nasim Peugeot, visit www.peugeot.com.my
To view the Naza Corporation range, visit www.nazacorp.com.my