NZ Diners Sdn Bhd is the franchise holder of the Bubba Gump Shrimp Co chain in Malaysia, which is inspired by the Oscar-winning film, Forrest Gump.
NZ Diners opened its first outlet in Malaysia at The Curve, Mutiara Damansara in 2008 marking the Naza Group’s maiden foray into the food and beverage industry.
In 2009, NZ Diners opened its second outlet at Sunway Pyramid. Covering an area of 9,000 sq ft, the outlet in Sunway Pyramid is the largest Bubba Gump Shrimp restaurant in Asia.
In 2012, the company launched its third Bubba Gump Shrimp Co restaurant at the Citta Mall in Ara Damansara.
The latest outlet is within distance of an estimated population of 350,000 residents.
In total, NZ Diners has invested RM12.4 million for all three restaurants and has plans to launch several more outlets within and outside the Klang Valley in the next few years.
The Bubba Gump Shrimp Co restaurant chain aims to capture the charm and American spirit that made the Forrest Gump film an international hit featuring down-home décor reminiscent of the movie’s setting in Alabama.