Naza Kia Malaysia Sdn Bhd is the official distributor for Kia Motors vehicles in Malaysia. The company was appointed by Kia Motors Corporation, South Korea's second largest automobile manufacturer, in the late 90s.
The company became a full-fledged auto-assembler in 2001 with the introduction of the locally-assembled Kia Spectra. Several locally-assembled Kia models that were subsequently launched such as the Naza Ria MPV, the Sorento and the Sportage quickly became market leaders in their respective segments.
The Kia brand's success in Malaysia was one of the key factors behind the Naza Group's decision to set up the Naza Automotive Manufacturing plant in Gurun, Kedah. The Naza Group later established the Naza Kia Academy in Gurun with the objective of providing human capital development to Naza Kia Malaysia and other subsidiaries in the Naza Group.
In 2009, Naza Kia Malaysia launched the Forte which has become one of the most successful C-segment sedans in the market and has garnered multiple awards from both local and international bodies.
Among the awards it was won includes the People's Choice Award at the NST/Maybank Car of the Year 2010 awards and Debut Model of the Year at the 2011 Frost & Sullivan Malaysia Excellence Awards.
The launch of the Forte was followed by the launch of the new Sorento, Sportage, Optima K5 and the all-new Rio which carry Kia's latest design DNA. The Optima K5 in particular won the People's Choice Award at the NST/Maybank Car of the Year 2012 awards.
Besides Malaysia, the company currently exports the locally-assembled Kia Pregio van to Indonesia while specific components of the Forte assembled in Gurun are exported to Vietnam.